de novo Consulting

Data.
Design.
Delivery.

Data · Visual Communication · Automation · AI-driven solutions

From raw data to decision-ready insights: I design systems, dashboards, and presentations that turn complexity into clarity, powered by automation and AI.

Book a free consultation See my work
4+Years consulting
F500Client
tier
4Languages
MSBiochemistry
Working across EN · DE · BG · RU
Science-trained, design-driven
Who I am

Hi, I'm Margarita.

Margarita Naydenova

Margarita Naydenova  ·  Founder

The beginning

I started out in Biochemistry — fascinated by living systems and the cellular rules of life. Over five years I built a grounding in Biotechnology,
Genetics and Microbiology, and co-authored a peer-reviewed paper. But I knew academia wasn't where I was meant to stay.

The turn

Right after my MSc I moved into Consulting — and discovered an unexpected passion: data, visualisation, and presentation design.
Four years in, I became a Senior Consultant at Analysys Mason, working with FMCG and Fortune 500 clients across Europe.

What I do now

Today I run de novo Consulting independently — the most energising chapter yet. I help companies find clarity in complex data,
build dashboards and reports people actually use, and design presentations that make an impact.

What I do

Services & Expertise

Six services. Where data, design, and decisions meet.

01
Power BI &
Data Solutions
Power BIData ModelingDAXReporting
02
AI & Intelligent
Automation
LLM AgentsClaude APIAI Workflows
03
Presentation
Design & Training
Executive DecksPowerPointStorytelling
04
Business Analysis
& Requirements
RequirementsKPI FrameworksDemand Mgmt
05
Workshops &
Stakeholder Alignment
FacilitationWorkshopsAlignment
06
Process
Automation
Power AutomatePower AppsMicrosoft 365
What I've built

Work Samples

Three-page reporting suite — Home overview, Risk Management, and Project tracking. Built with synthetic data to showcase real-world BI delivery quality.

A curated selection of custom decks — travel, corporate consulting, cultural storytelling, and investor presentations across four languages.

Consulting experience

Client Projects

A selection of engagements from the past few years.

2023–2025 · TelecomGRC Reporting PlatformPower BI Solution Architect · Data Modeler · BI Developer · UX/UI Designer · Project Coordinator
View details+
Summary

Designed and implemented an entire GRC reporting system from the ground up. Built a unified, automated Power BI platform as the single source of truth covering Risk Management, Assessments Governance, Awareness, and Policy dashboards.

Key contributions
  • Established documentation standards for all GRC Power BI reports
  • Built full technical architecture — data modelling, backend, performance optimization
  • Connected SharePoint to Power BI, built all transformation steps, ensured audit-ready metrics
  • Developed frontend UX/UI for all reports, focusing on clarity and actionable insights
  • Managed role-based security groups and combined all reports into a single Power BI App
Tools
Power BISharePointMicrosoft FabricExcelTeams
2023–2025 · Internal ConsultingDemo Platform — Internal BI ShowcaseLead Designer · Power BI Developer · Project Coordinator
View details+
Summary

Led the development of an internal demo platform — a suite of exemplary Power BI reports used in sales pitches and customer conversations.

Key contributions
  • Rebuilt multiple dashboards using synthetic data for financial, portfolio, roadmap, and cyber use cases
  • Created a SharePoint-based database and structured data flows for long-term reuse
  • Defined a consistent UX and layout system across all reports
  • Managed contributors, led bi-weekly status sessions, provided Power BI coaching
Tools
Power BISharePointM365
2022–2023 · BiotechCyber PMO — Global Biotech ProgramPMO Lead · Project Coordinator
View details+
Summary

Served as the central PMO for a large cybersecurity program at a global biotech company, owning the governance backbone including weekly coordination, ServiceNow management, and executive reporting.

Key contributions
  • Ran and moderated weekly PMO meetings with project managers and technical owners
  • Became the go-to person for ServiceNow — managing project setup, updates, documentation
  • Standardized project documentation aligned with cyber governance requirements
  • Created clear executive presentations summarizing progress, risks, and resource needs
Tools
ServiceNowExcelPowerPointTeamsSharePoint
2024 · FMCGGlobal HR KPI Framework & ToolProject Coordinator · Business Analyst · Stakeholder Manager
View details+
Summary

Supported the global rollout of a unified HR KPI tool: built an automated PowerApps/Power Automate solution and created a comprehensive KPI booklet with 25+ HR KPIs.

Key contributions
  • Designed and defined 50+ HR KPIs with clear calculation logic and required data sources
  • Built an automated requirements-gathering solution using PowerApps + Power Automate
  • Contributed to HR tool research and vendor evaluation
  • Created a visual interactive mock-up as a north-star vision for the future HR KPI dashboard
Tools
PowerAppsPower AutomateSharePointExcelPowerPoint
2024 · InternalPresentation Design Workshop (2 days)Trainer · Content Creator · Presentation Designer
View details+
Summary

Developed and delivered a two-day hands-on workshop covering slide design, data visualization, storytelling, and layout fundamentals.

Key contributions
  • Designed the full two-day curriculum: structure, visual hierarchy, color, typography, data visualization
  • Created before/after slide redesigns to demonstrate the impact of clear visual communication
  • Developed hands-on exercises, templates, and reusable examples
  • Facilitated both days and ensured participants could apply methods immediately
Tools
PowerPointTeams
Sector experience

Industries I've Worked In

Cross-sector delivery experience spanning Telecommunications, Biotechnology, and FMCG.

Academic background

Education

From Biochemistry to Business Intelligence — where it all began.

Oct 2020–Oct 2022
Grade 1.4

Master of Science — Biochemistry

Ruhr University Bochum, Germany

Specialization in Molecular Biology of Microorganisms and Plant Biotechnology. Master’s Thesis: Antimicrobial effects of gold nanoparticles and moiramide B.

Jan–Jun 2021
Grade 1.0

Exchange Semester — Molecular Biology & Biotechnology

University of Gothenburg, Sweden

International exchange semester deepening expertise in molecular biology research methods and scientific communication.

Oct 2017–Oct 2020
Grade 1.7

Bachelor of Science — Biochemistry

Ruhr University Bochum

Bachelor’s Thesis in Receptor Biochemistry: Investigation of TARPs and TARP-like proteins.

Get in touch

Let’s work together

Have a presentation that needs to be great?
A dashboard that needs to be clear?
Let’s talk!

Email
ritanaydenova@gmail.com
LinkedIn
500+ connections
Schedule a call
Free 30-min consultation
Response timeWithin 24 hours
Working inEN · DE · BG · RU